Startups know they must have a content marketing plan in place if they’re going to win. While having a company blog is essential, it’s getting harder and harder to sift through the noise. There are roughly 200,000 active podcasts on iTunes right now. When compared to the 19 million active blogs (WordPress only), it’s clear to see the advantage of staking your claim now. Podcasts also experienced 23% listenership growth between 2015 and 2016. Not to mention that 36% of the worldwide population is listening to podcasts. Needless to say, the future looks bright.

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