Why This 25 Year Advertising Agency Genius is Betting on Podcasting

| | Blog, Podcast,

Drew McLellan has worked in advertising for 25+ years and started his own agency, McLellan Marketing Group in 1995 after a five-year stint at Y&R. He also owns and runs Agency Management Institute (AMI), which serves 250+ agencies small to mid sized agencies and is the host of the Build a Better Agency Podcast. I sat down with Drew to get an ad industry veteran’s perspective and to better understand why he choose it as a marketing channel for growing his business.

Listen and Learn:

  • Why Drew believes podcasting should be at the top of your sales funnel
  • Leveraging industry publications and email lists to grow your show
  • Drew’s secret content repurposing strategy
  • Why you need a podcast power team
  • CPM vs. Selling Your Own Products
  • Podcasting: How much work does it really take?

Quotes from the lab: 

Click-to-Tweet: “You don’t get to predict when people will buy, so you just have to keep providing value.” – @DrewMcLellan

Resources and Mentions:

Agency Management InstituteCheck out the great work Drew is doing for agency owners. 

RevIf you need transcripts for your podcast, Rev comes highly recommended. 

Do you currently run an agency? Could a podcast help you stand out from the competition? Share in the comments below what you learned from our chat with Drew today in the lab.