How Two Developers Built a Global Community and Conference from Podcasting [Case Study]

By | | Blog, Podcast,

Mike Taber is the co-host of Start Ups For The Rest of Us and co-founder of MicroConf. After putting out an episode every week for the past six years, Mike shares how they’ve been able to build a startup conference and community from scratch. The podcast was a catalyst for laying the foundation to what has become one of the most globally recognized communities for single founders.

Listen and Learn:

  • How editing contributes to the success of the show
  • The ideal podcast sales funnel
  • Do transcripts matter for SEO ranking
  • Why you need to nail the headline
  • Involving your community as part of the show

Quotes from the lab: 

Click-to-Tweet: “It’s about getting the experience and getting better overtime.” – @SingleFounder

Resources and Mentions:

Start Ups For The Rest of Us – Check out Mike and Robs podcasts for single founders. 

MicroConf –  Check out Mike and Rob’s annual conference. 

Kall8 – Get a dirt cheap 800 number for guest to call in and leave a message. 

What have you taken away from my chat with Mike on building a community and conference from your podcast? Let us know in the comments!

  • My key takeaways from this episode were:

    1. Use every opportunity to involve members of your community in your podcast and the “story” of its evolution over time.

    This reminds me of the Don Draper line when asked “what do women want?”

    Says Don: “Any excuse to get closer.”

    2. A bunch of little things put together make an impact!

    The 800 number.

    Reading emails or voicemails on the show and addressing them makes people feel appreciated and fosters community.

    3. When in doubt, just wing it. 🙂

  • Great takeaway Vic. Love the Don Draper line!