Creating a podcast description that sells
So you you’ve recorded your first few podcast episodes and now you’re ready to launch only to realize that you’ve put very little thought into your podcast description.
Don’t worry, you’re not alone. Many podcasters are just as guilty (even if they don’t want to admit it).
It’s easy to get caught up in making sure your microphone is positioned just right or checking your download stats, but this isn’t something you want to put off until your 15 episodes in.
Why your podcast description matters
For starters, it’s the first thing your potential listeners will read when they’re deciding if it’s something they’re willing to commit to. If your album art is what draws the listeners in, it’s the podcast description that does the selling.
It gives them a peek under the hood at the goods before purchasing. Yes, podcasts are free but time isn’t and make no mistake about it listeners are paying with time.
What to include?
Since your podcast description is what ultimately does the selling, there’s some key ingredients that you need to include.
Start by telling your potential listeners what they’re going to get. What type of content will you be delivering? What will be the frequency of when your podcast episodes are released? My personal favorite, why should we be listening to you?
Here’s where you hammer home your value or leverage the credibility of your guests. For example, In just 24 months, Frank Martins took Level Up Consulting LLC from six figures to $10 million in revenue.
Give them a reason to listen to your show and they will. Whip up an unremarkably half-assed description and they pass you up for someone who took the time.
In sum, putting off your podcast description until the last minute is like shooting yourself in the foot because it’s one of the best opportunities you have to WOW potential fans and listeners of your podcast.
You need to put just as much time and effort as you do into recording as you would your podcast strategy.
This is among many other things we include in our strategy sessions with clients. If you would like to discuss your strategy, call us to set up an appointment for a free consultation at (888) 687-7486.