The Four Pillars of Podcasting

| | Blog, Podcast,

The podcast “experts” tell you it’s all about having the best equipment. The real truth is equipment doesn’t matter if you’re not building your podcast on a solid foundation.

In this week’s episode of our six week training series we’ll be discussing the Four Pillars of Podcasting, the foundation to building your empire in podcasting. I’ll cover the importance of sharing your story (discovery phase), how to engage with your audience through providing value (courting phase), how to build authority (priming phase), and asking for the sale (purchasing phase).

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  • The Four Pillars of Podcasting
  • The Podcast Listener Buying Cycle™ and why it matters
  • How to present your offer without being “salesy” or coming off as used car salesman