We have today another very special player in the podcast sphere. Marking genius and blogger, Ray Higdon is unique in that he has well over 150,000 downloads a month, accompanied by an impressive 950,000 downloads to his name and a minimalist show, with each episode being a scant 2-7 minutes long. Today we look into his strategies on engaging audiences via twitter and how you can do the same for your podcast.
Listen and learn:
- How to build an ethos that grabs your audience.
- Using your podcast to gravitate audience towards your blog instead of having it cannibalize itself.
- Why twitter is an awesome tool for engaging your audience.
- Doing the opposite of what everyone is doing.
Quotes from the lab:
Click-to-Tweet: “Different is BETTER than better.” – Sally Hogshead
Resources and mentions:
RayHigdon.com – More helpful advice and products from the marketing master himself.
How to Get Your Podcast into iTunes New and Noteworthy – Get major exposure for your podcast via iTunes.
Pod Parrot Equipment Guide – For a more comprehensive list of equipment that we recommend.
We’ve previously talked about using a bunch of different social media outlets to engage your audience. What are you using, and how do you think it works for you? Talk about it in the comments!