Using Twitter to Engage your Audience

| | Blog, Podcast,

We have today another very special player in the podcast sphere. Marking genius and blogger, Ray Higdon is unique in that he has well over 150,000 downloads a month, accompanied by an impressive 950,000 downloads to his name and a minimalist show, with each episode being a scant 2-7 minutes long. Today we look into his strategies on engaging audiences via twitter and how you can do the same for your podcast.

Listen and learn: 

  • How to build an ethos that grabs your audience.
  • Using your podcast to gravitate audience towards your blog instead of having it cannibalize itself.
  • Why twitter is an awesome tool for engaging your audience.
  • Doing the opposite of what everyone is doing.

Quotes from the lab:

Click-to-Tweet: “Different is BETTER than better.” – Sally Hogshead

Resources and mentions: – More helpful advice and products from the marketing master himself.

How to Get Your Podcast into iTunes New and NoteworthyGet major exposure for your podcast via iTunes.

Pod Parrot Equipment GuideFor a more comprehensive list of equipment that we recommend. 

We’ve previously talked about using a bunch of different social media outlets to engage your audience. What are you using, and how do you think it works for you? Talk about it in the comments!