I was having a chat with my esteemed colleague earlier this week (always wanted to say that!) and he asked me a question that has triggered a community wide debate, “Are podcast listeners coming back to your website?” My knee jerk reaction was to say of course they do! But when I put more thought […]
8 Tell-Tale Signs Your Podcast Is a House of Cards
Was Jesus really a Podcaster?
Andy Zaltzman made an interesting assertion in his TEDxOxbridge talk last year. He asserted that Jesus was a podcaster and parables were the podcast of his time. Whether you agree with Andy’s statement or not, it’s an idea worth considering. Parables have been a form of storytelling throughout history. Parable comes from the Greek word parabolē, […]
Should you have an existing service or business before launching your podcast?
Should you have an existing service or business before launching your podcast? Yes, and here’s why. You can become your own sponsor If you’re a frequent listener to popular business podcasts, you’ve probably heard the host plug brands like SquareSpace, 99Designs and MailChimp. The “industry standard” (which is a whole topic in of itself) has […]
Creating a podcast description that sells.
Creating a podcast description that sells So you you’ve recorded your first few podcast episodes and now you’re ready to launch only to realize that you’ve put very little thought into your podcast description. Don’t worry, you’re not alone. Many podcasters are just as guilty (even if they don’t want to admit it). It’s easy […]