In this week’s episode we’re back to covering the foundational principles of creating a successful podcasting. We’ll be discussing Message-Market Fit and how it pertains to podcasting. I’m also going to tell you how to craft the perfect podcast message!
Why is this important? For starters, everyone isn’t your ideal client or customer. You can’t be everything to everybody. Secondly, and most important, you’ll need to be open to “the beta paradigm.” Understanding this shift will be the key to having a podcast that generates leads for your business and that is actually what your customers and clients want.
DO NOT assume you know! Making assumptions in podcasting will get you podfaded faster than a hobbycaster in episode 4. Listen, get ahead of the 90% and stay ahead by honing your message.
Listen & Learn:
- What we can learn from Google’s Gmail beta launch
- How we define Message-Market Fit
- They nailed it! I Love Marketing with Dean Jackson & Joe Polish
- How to craft the perfect podcast message
Mentions & Resources
I Love Marketing – Learn top-notch marketing principles and strategy from Dean Jackson & Joe Polish.
Are Your Prepared for the Journey? – Week 3 – Get the 10,000 foot view of podcasting and why NOW is the time to stake your claim.
How to Make $50,000 in 60 Days from Giving Away Your Best Content – Steal Angela Lauria’s secret podcast strategy she used to rake in clients.
The Four Pillars of Podcasting (4 Things You Need To Know) – Week 2 – Understand the Podcast Listener Buying Cycle™ and why it’s critical to the success of your podcast.
Authority, Leads & Relationships: The Podcast Business Strategy – Week 1 – What is podcasting and how it can explode your business?